Great ways to use Pinterest as a great marketing tool. Thanks a lot Danielle !! 👌
Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
- Increase Your Brand Authority
Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.
You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.
Middle Sister Wines positions themselves on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational information to their followers while promoting their products in fun ways.
Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. The board addresses topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.
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